The brand Linda Lã was created from a project to revitalize the wool of the Bordaleira de Entre Douro e Minho and the Churra do Minho, two native sheep breeds at risk of extinction, which produce wool of excellent quality! A pioneering project in Portugal, envisioned by business manager Luciana Castelli, it stems from a sustainable regional development methodology that works from the ground up — alongside producers — all the way to the design of innovative products.

Wool That Preserves and Transforms

We believe tradition and the future can go hand in hand. Linda Lã is proof of that: it values local flocks, guarantees income for producers, promotes the genetic preservation of native breeds, and gives new life to Portuguese wool, transforming it into modern, sustainable, and identity-rich pieces. OMNI’s strategic consulting helped structure this project as a driving force for innovation and cultural regeneration.

Project Impact

Linda Lã goes beyond a brand: it is a movement of cultural, ecological, and economic regeneration. By recovering the complete wool cycle — from shearing to spinning and contemporary design it fosters a sustainable and inclusive value chain.